Not All Products Sell On TV, Can Yours?

A product’s worth should be readily apparent — customers should feel good about what you are asking them to pay. Although no magic formula ensures a high perceived value, in practice this is accomplished with special offers like “Not Available at Retail!” claims, unique product combinations (e.g., travel size bonuses), limited offers and free instructional videos. More often than not, a combination of these techniques is necessary. Most importantly, each product must prove its worth right out of the box — customers will return your product if it doesn’t work as advertised.